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High Fashion – The Art of Making a Statement

High Fashion – The Art of Making a Statement

Posted by on Jun 10, 2017 in Case Studies |

Oftentimes, high fashion is about getting a strong message across. More often than not, the goal is not exactly to show you what you can expect from design houses, but to offer viewers strong ideas from the designer’s mind. No doubt, the designer is the sole director orchestrating the creativity behind a designer collection. This explains why some high fashion pieces seem unfit for wear in daily life. Fashion has a long history that has always included exceeding the boundaries of the previous generation while paying homage. The world of high fashion still thrives on hefty amounts of mystery, elitism, and exclusivity. Some designers may say they attempt to bridge the gap between value and style but can this really be bridged?

Even with the rise of the competitive athleisure category, the luxury goods market is flourishing. The retail luxury goods market was valued at $339.4 billion in 2016. Of the top 10 luxury retail companies, Chanel and Montres Tudor are the only two that are privately held. Tudor is the owner of Rolex. The Mckinsey Global Fashion Index was worth $2.4 trillion dollars in December 2016, even though it was a “tough” year. Experts have had to shorten the length of the fashion cycle because of a reduced ability predicting purchase behavior. This is understandable since technology offers you so many options. There is a new era of savvy, older, digital shoppers to think about. The 50+ market can’t be discounted, they’re increasingly using more technology. About 60% of people over 50 have a smartphone and 44% have a tablet.

So what is high fashion exactly?

High end fashion leads the way for contemporary designs, which then sets the pace of the outlet collection. Quality of materials also tend to reduce as you work your way down from high fashion to outlets. The truth is that fashion promoted to the mass market is usually not of the highest quality. Alternatively, high fashion shows can easily cost $1 million or more. The top choice locations for a high fashion show are Paris, London, Milan, and New York City. High fashion shows are typically conducted by a PR organization. Production meetings for these shows can be extremely long, covering every little detail about the show.

When purchasing high fashion, it should be seen as an investment. You should be able to wear the piece for years, making a statement in any part of the world. Plus, high fashion pieces retain their value so they can be sold many years down the line. When deciding which designer you want to purchase a piece from, consider first whether you are looking to lead or follow a trend and that will give you a good starting point. After the fashion show, different sales teams go to market to choose items for their stores. While most store buyers visit the market twice a year, some buyers visit as many as six times in a year. Bloggers and influencers typically line the front rows at fashion shows because of their ability to get the news out quickly.

Who are the most famous fashion designers?

There are several famous female fashion designers as well as French male designers who have changed the world of fashion. Gabrielle Chanel introduced tweed and the little black dress into the global world of women’s fashion. Before Chanel, the corset reigned and she provided some freedom from this style of dress. She also changed the public opinion of dressing in black from dreary to the preferable option.

Christian Dior is a desirable choice to opt for, with unique cuts and looks that accentuate curves. Dior only held an office in fashion for about 10 years but nevertheless made a lasting impression. Christian Dior once insisted that navy blue is the only color that can compete with black. The new designer at Dior, Maria Grazia Chiuri gave the 2017 Dior Spring collection an undoubted preference for navy blue denim. According to Chiuri, navy is the new black. The denim collection is mainly inspired by the fact that most uniforms are navy blue and offer people some level of protection.

Looking at the history of Dior, the couturier spawned the romantic look. Dior created a legendary look with a mid-calf skirt and a tucked in waist, setting itself apart from the narrow skirt of the time.

The Look

“The Look” is still a signature identifying silhouette of Dior. Chiuri is looking to bring the bar jacket to the forefront as another Dior silhouette. This well known fashion house has made bespoke items for Empress Michiko and the bag carried by Princess Diana.

Chiuri explained the fashion show’s foray into fantasy as a timeless approach to haute couture. The designer stated her beliefs that haute couture speaks a different language than Prêt-à-porter or high street fashion. It’s worth mentioning that the young Yves Saint Laurent studied under Christian Dior. The feminist designer mentioned that many young people today are not aware of fashion history. She expressed that it is the brand’s responsibility to explain their history. Thus, the opening of the Dior Heritage archive. This state-of-the-art archive houses key pieces of the fashion house’s evolution.


Regarding couture, the cost of the clothing is still very much a big secret and so is who pays for it. Some facts are known, such as the Qatari ownership of Valentino. It’s also known that designers, journalists, and store owners decide what is worn by the masses. High end fashion designers often depend upon talismanic characters such as Madonna, Lady Gaga, Sarah Jessica Parker, and others to take something that could be thought of as grotesque and make it beautiful.

Couture still matters because the world of haute couture shows and proves that the world of high net worth individuals is doing phenomenally well. One might even go as far as to say that you could predict an economic downturn somewhere in the world if the world of couture suffers. Taking a word from Manolo Blahnik, be true to your style, have fun, and remember that life is too difficult to be serious.

Hello there! I hope you enjoyed this article. If you have found value please share with you friends and family. Also, if you have any comments or recommendations please don’t hesitate to contact us. Take a moment to check out the new HelixStore as it is constantly being updated with the newest styles and trends for women of all origins, backgrounds and body types. We look forward to connecting with you . Happy Styling!


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1980’s Fashion – Everything Went and it Did!

1980’s Fashion – Everything Went and it Did!

Posted by on Jun 10, 2017 in Case Studies |

1980’s Fashion: Everything Went and it Did!

The 1980’s was truly one of the more popular decades in history. From the rise of the personal computer to break-dancing and new wave music, the 80s was known for its high-energy and upbeat styles. No truer is this than when it came to 1980’s fashion, which ranged from Adidas track suits to trendy and fashionable skinny ties. From Calvin Klein to Izod, the 80s was a time to experiment with clothing styles and concepts as well. In fact, the decade produced everything from parachute pants and baggies to silky dress shirts and the return of suspenders. In a nutshell, the 80s was about neon-filled nightclubs and mTV accentuated with high-end fashions for adults and teens alike.

Fashion for Men

1980s mens fashion was anything but conservative. From spike belts and 50s-esque gangster suits to Members Only jackets and Lee trousers — there was a smorgasbord of fashions for teens and adults alike. Whether you were into heavy metal, punk-rock, hip-hop, or new wave — every male had to have at least one suit. This suit was preferably dark with a cool skinny tie and small collared — dress shirt. As you can see in retro shows like “Stranger Things” and “The Get Down”, many male teens struggled with looking hip and trendy. This was due to financial constraints — especially for kids in the inner cities. However, it was their ingenuity and creativity that propelled their innovative styles and fashions to global dimensions.

So popular was street-wear in the 80s that it became permanent staples across many global catwalks. In fact, entire fashion shows were dedicated to hip-hop fashion styles — long before Karl Kani and Russell Simmons dominated the market. These styles — that were mainly created in the South Bronx and Uptown Manhattan — included:

  • Lee trousers in a variety of colors with Adidas sneakers and fat laces.
  • Adidas jump suits, Kangol hats, Gazelle glasses, and different types of vests.
  • Members Only club/disco jackets, baseball caps worn backwards or to the side, and baggy new wave pants.

80s Fashion Influences

However, 1980’s fashion was just not relegated to Michael Jackson and break-dancing. In fact, the synth-wave revival of today — and much of the fashions attached — was dictated by Europe and even Canada. From Bryan Adams and Michael J. Fox to Kraftwerk and New Order — music and television was all you needed to see what was hot in the world of fashion. There was no Internet — so kids would rely on music videos and shows like “Dance Fever”, “Solid Gold’, “Puttin On The Hitz”, and especially “American Bandstand” to browse the latest fashions.

Cyndi Lauper also impacted fashion with her outlandish and zany costumes. In fact, her unique and original attire spawned legions of loyal fans from across the world. Lauper inspired fashions and accessories included sunglasses, bangles and even hoop earrings. Girls would also love to tease their hair, while adding plenty of hair spray and even glitter and colored high lights. Loud makeup and neo colors were also “the in thing” in the 80s, along with wearing your pants and slacks a little above the waistline. Still, there was a somewhat conservative look in the 80s as well — inspired by the Yuppies on Wall Street and especially Spandau Ballet. From slick business suits to new wavish hair and the latest in fat knots and skinny ties — business attire had its own niche in the decade of excess and abundance known as the 80s.

80s Fashion Album

In 2017, it seems the entire world wants to go back to the 80s. We are seeing so many references to the 80s in movies, television, Netflix shows and especially music. Long gone are the days of skin-tight cotton stirrup pants and “Flashdance” leggings. You only need to look at 1980’s fashion pictures to see what kids are emulating today. From Polo tennis shirts and suede Pumas to penny loafers and retro-designer jeans, the 80s truly gave the world unlimited fashion options and choices. Whether it was Vogue or even TV Guide, fashion was everywhere in the 80s. From leather pants and jackets to pin-striped comfort wear and ankle socks, everything was a go in the 80s. There were no restrictions or formal compositions. Kids were free to express their own styles which helped shaped their identities for years to come.

Like decades before, the 80s was about ushering in new changes and styles. No longer were the disco-laden 70s setting the fashion trends for the 80s. This decade had its own unique and distinct styles, which are still being copied and emulated by millions of people today. From Sergio Valente and Alessio to Jordache, 80s designers believed in two things; comfort and cool. The latter, of course, meant that you were hip, in-style, and open to making new fashion statements across the board.

Hello there! I hope you enjoyed this article. If you have found value please share with you friends and family. Also, if you have any comments or recommendations please don’t hesitate to contact us. Take a moment to check out the new HelixStore as it is constantly being updated with the newest styles and trends for women of all origins, backgrounds and body types. We look forward to connecting with you . Happy Styling!

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1920s Fashion for Expression

1920s Fashion for Expression

Posted by on Jun 9, 2017 in Case Studies |

The 1920s was considered The Roaring 20’s for a reason

The 1920s was the decade in which fashion entered the modern era. It was the decade in which women first abandoned the more restricting fashions of past years and began to wear more comfortable clothes (such as short skirts or trousers). It was an era that was often referred to as the “roaring 20’s”. With bustles and the typical corsets quickly becoming old news, clothing designers were able to create more innovative styles thus allowing for a greater freedom of expression. Especially during a time of such turmoil and hostilities.

1920s Red Dress

The popular trend toward silk and rayon reflected a taste for luxury in the 1920’s and as a result cotton became less fashionable. Women’s underwear which had been primarily cotton before 1920 was predominantly fashioned from silk and rayon by the end of the decade. Young women in particular discarded cotton underwear for the new materials while older women were slower to change. Likewise city people made the change to the new materials and styles far sooner than country people.

1920s Black DressShoes and stockings assumed a greater prominence now that they were more visible. Silk stockings in all the colors of the rainbow, often with patterns, were designed to match the coordinated outfits of stylish women.

The 1920s and Ensembling

“Ensembling” was part of the new fashion trends and so purses and handbags became fashion items in a co-ordinated fashion statement. Correspondence schools flourished in the inter-war period as people sought to educate themselves and create a better future for themselves and their families. The use of perfumes, cosmetics and toilet preparations skyrocketed due to a massive advertising effort in periodicals, newspapers, and radio.


1920s Fashion for Men

During the 1920s, men’s fashion was to become the start of menswear as we know it today. Since then only minute changes in menswear have surfaced since then. It was a time of classic sophistication with a level of fun that is rarely if ever exposed today. The varying suit colors were mostly neutral with occasional patterns, however the accessories exploded with lucid colors.. What set the men’s suits of the 1920’s apart from other decades was the material and fit.

Suits were mostly m1920s Oxford Shoeade of thick wool or a wool tweed and pants made of wool based flannel which made them heavier than today’s suit materials although lighter than the previous decades. Suit jackets were either single or double breasted and featured 3 or 4 buttons up the front. The top button came to the center of the heart giving way to notch lapels. The highness of the suit lapels is what really sets 1920’s suits apart from suits of other eras.

         Hello everyone! Its Nyadani. Thank you so much for supporting HelixStylez. If you enjoyed this article please like and share with your friends. Also if you have any comments or suggestions please feel free to contact us here. Cheers!

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1970s Fashion for Identity

1970s Fashion for Identity

Posted by on Apr 10, 2017 in Case Studies |

The decade began with a continuation of the hippie look from the 1960’s, thus giving a distinct ethnic flavor. Instead of the focus being on brands or new trends, 1970s fashion was about freedom, identity and personal expression.

It is hard to think about clothing without thinking about style. People are able to express themselves with the clothing they wear.

Most eras are linked to a particular style, like the 1920’s and the flapper style, but perhaps one of the most iconic eras is the 1970s. Surely, you have heard of 1970s fashion, right? Most people associate this era with 1970’s disco fashion or the hippie era that exploded a decade before.

The 1970s were Driven by Culture

The 50s, 60s, and 70s might seem like any other period of time, but they were quite special. Fashion was dictated by designers, but that changed during these eras because of the creation of subculture. It was relatively strong in the 50s, but it exploded in the 70s, which is probably why vintage clothing 1970’s fashion is so iconic.

The subculture was created by young kids who rebelled against the styles their parents and designers were putting out there. There are a number of categories within these subcultures, but the idea is the same.

Designers who were catering to young people actually had to take notes from the styles making waves in order to sell to them. Part of the reason the subculture fashion style mattered is because the number of young people grew exponentially during these eras. Surely, you have heard of the baby boomers, who were basically the teenagers of these times.

Coolness Matters

Teenagers have always attempted to create a sense of style, which is natural. Kids around this age have a hard time understanding who they are, which makes them want to mimic friends. This mimicking becomes a trend among teenagers.

If you think this might sound a little outlandish, you might want to take a look at this  that discusses how fashion satisfies a need. It seems that the brain uses style to help you fit into a group and build your self-esteem.1970s hippie

Sure, there are probably some teenagers out there who might think that only insecure kids are susceptible to this phenomenon, but the truth is that most kids are. Maybe you were not the teen who was into the popular 1970’s beach fashion, but that does not mean you did not cling to a style within a smaller subculture. The phenomenon is even found within a small group of friends who might wear similar colored 1970s fashion.

Fashion is Determined by What you Like

You probably know that what you choose to wear can tell the world what you are interested in. Today, those who wear gothic style clothing may likely listen to heavy metal. Well, the same thing happened to kids in different eras. 1970s fashion matched many teenagers’ interests.

For example, those who were into 1970s disco fashion were likely into the disco scene and loved colorful clothes more than anything else. It made sense that kids in this culture were interested in colorful clothes. Remember that disco nights were filled with neon lights, which only made their clothes seem cooler.

Leading Change

Another aspect of 1970s fashion that you are probably familiar with is the infamous peace sign, which was popular in the 60s. The idea of being happy, free, and peaceful started with young people.

Living naturally was something that started around this time. It became important to understand the power of herbs and living in a way that utilized the earth as it was created. Those who think that living organically is something new are mistaken.

Some of you may be wondering what all this has to do with fashion in the 1970s. Well, it was not abnormal to see peace sign patches on clothes at that time. In essence, you were considered ‘lame’ if you thought war was okay.

1970s Fashion Created a new means of communication

Those that loved the idea of going back to nature also used their style to communicate that to people. For example, many of them would wear natural elements as jewelry like wood or sea shells. Many of these jewelry pieces were handmade.

In fact, handmade was preferred as it made you look authentic. Of course, stones, feathers, and leather were used a lot. If you are thinking that some of these items seem like something the Native Americans might have used, you are right. Many natural-lovers took their 1970s fashion cues from traditional Native American wear and culture.

There is a huge drive to go back to nature nowadays since many people are now eating organic, raw, or even Paleo. This could explain why some people are taking key pieces from vintage clothing 1970’s fashion and incorporating them into modern styles.

It seems like no matter the era, kids use fashion to express themselves and their values, which is still happening today. So, take a look at yourself and see what you are saying to the people that you meet.

Hello everyone I hope you enjoyed the article! Thanks again for supporting HelixStylez. Please comment and share using the links below. Also if you have any questions or recommendations please feel free to contact us here. Take Care!


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Plus Size Fashion

Plus Size Fashion

Posted by on Apr 10, 2017 in Case Studies |

Evolution of Plus Size Fashion

The plus size fashion community has come a long way. Gone are the days when you either had to search far and wide for representation of curvier bodies or grew frustrated at not seeing plus-size women of color being represented on a broad scale.

If you are in the market for plus size for women clothing, you are in luck. Today, there are more attractive and comfortable options than even before when it comes to plus size clothing for women. This is due in part to the fact that attitudes towards more curvaceous body types have changed in recent years. If you are curious about the evolution of women’s fashion over the last several decades, read on to find out more.

Changes Over Time

The trends of women’s fashion sure have evolved a great deal over the years. There seems to have been a swing back and forth between favoring more thin models, to honoring and accentuating women of all shapes and sizes. Throughout the 1950’s, the hourglass figure was “in”, with Marilyn Monroe being at the forefront of the fashion icons. Softness and voluptuous curves were valued at that time.

Between the 1960’s and the 1980’s, there was a pressure to be thin, or at least dress to hide curves. High heels became more popular to give the impression of being taller, and to show off legs. Recently, there is a movement that stresses “love yourself the way you are” and “show off
your figure”. It truly is amazing how much the times have fashion

Lack of Measurements and Precise Sizes

Prior to the 1940’s, there were no actual sizing standards in place. Sizes were based on ages and on bust size only. A female child’s clothing would be based on her age (so a size 16 for a 16-year old girl), and for a woman it would be based on chest measurement. This assumed that every girl of the same age, and woman with the same bust size would fit into clothing in the same way. Of course, this simply is not the case. Luckily, manufacturers realized the errors of their ways, and did some research.

In the late 1940’s, the Mail-Order Association of America determined a system of sizing using data collected from women who had served in the Air Force, and who were some of the most fit women around. There were then sizes that ranged from 8 to 38, and height indications of short, regular, and tall. Also, plus or minus signs were used in relation to girth. Egos were taken into consideration when the industry decided to lower the size numbers, and in 1983 the Department of Commerce did away with their commercial women’s clothing size standard completely.

Today, what is labeled as a size 8 is easily 5 to 6 inches greater in the areas of bust, waist, and hip girth measurements than it was in 1958. This means that it
is the equivalent of what would have been a size 14 or even 16 in those days. It truly goes to show that ideals for women have change in general.

With the ending of the commercial size standards for women, it can be awfully confusing for someone who is shopping for women’s clothes, especially plus size party dresses and the like. Every clothing company or store can base size off of their own preferences today. If someone knows their own size measurements and can navigate asking what the sizes mean in a store or through an online vendor, it is possible to have great success.

Interesting Style Trends for Plus Sized Women

In the 1950’s, the hourglass look often was achieved through various means. One of the most popular ways was to use a belt to cinch in the waist. Women wore skirts that had long pleats running down the front to provide a slimming effect. They mainly stuck to darker colors for the same reason, including forest green, navy, and black.

The skirts and dresses of the era usually were tea-length and had cap sleeves, short sleeves, or they were full-length or tank style. The necklines were playful and included buttons, scalloped edges, or bows. Anything that was form-fitting, including plus size gowns, were often worn along with Merry Widows, stiff corsets made out of iron that made it difficult to move, breathe, and eat. Padded and pointed bras also were seen as a must-have item.

Over the last two decades or so, women have been told to wear certain colors and patterns (or to avoid specific ones) in order to appear thinner. The media has repeated over and over again to avoid wearing bright colors, not wear vertical stripes, and those clothing items that have big prints on them. Naturally, some women did jump on this bandwagon, though for the most part, ladies are avoiding the advice to do such things. For instance, one popular online store stated that the most popular selling dress right now for all sizes is the rainbow chevron dress. Women will wear what they think is beautiful, and what they believe will make them look great and feel more confident.

Sections to Separate

For a long time, it was the norm to have separate sections for plus size clothes. A big part of this is that the styles were incredibly different, for the reason stated in the above paragraph. As views on calling certain styles “acceptable” for plus-sized women go through a transformation, this is just not happening as often. The clothing is more integrated into the same aisles and racks.

The Beauty of the Internet

The Internet has played a role in shaping views on plus size fashion and broadening the concept of what to wear and how to wear it. Instagram has been especially instrumental for this movement, with campaigns such as #RockTheCrop response to some O Magazine advice about crop tops.

Average Sizes

For the most part, size 16 and up is considered to be plus size. In some ways, this language can have a negative slant to it. Plus size and plus-sized are words that can marginalize women who actually fit into the average size in the United States. This can be disheartening, but there certainly is hope for the fashion industry and cultural views. There does not need to be a stigma attached to wearing what is deemed to be plus size tops for women.

It is completely possible, and even fun, to find amazing plus sized clothing for women that you are sure to love and be confident wearing. Do your research, and trust in a top-notch retailer who has your best interests in mind.

Hello Everyone I hope you enjoyed this article. I want to thank you for supporting HelixStylez. If you found enjoyed it please like and share using the links below. Also if you have any comments or suggestions we’d be happy to hear from you. Just click here. Take Care!


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